Le Cordon Bleu's digital transformation and e-commerce growth
Context
Recognising the changing landscape of education and consumer behaviour, Le Cordon Bleu, the prestigious international network of culinary schools, embraced e-commerce as a way to reach a wider audience, grow its online revenue stream, and enhance deeper user engagement on its global website.
The existing website lacked a comprehensive e-commerce functionality, hindering its ability to convert website traffic into sales and student enrolments:
The existing platform, while operational, lacked features and user experience elements crucial for driving online sales and student enrolment. Additionally, limitations in data structure and functionality impacted optimisation efforts.
We identified multiple friction points in the user journey, such as a confusing navigation or unclear calls to action, limiting user engagement and conversions.
Unclear value proposition: previous course details and offerings lacked engaging visuals and clear value propositions. This made it difficult for visitors to fully grasp the benefits of Le Cordon Bleu's programmes.
Company
Le Cordon Bleu
Industry
Education
Platform
Web
Solution
Through collaboration with international teams, we implemented a comprehensive website redesign tailored to the needs of diverse target markets. The inclusion of seven languages further enhanced user experience, contributing significantly to the website's success.
User-centric e-commerce redesign:
Seamless e-commerce: integrated a robust platform for secure online purchases.
Frictionless conversion: streamlined checkout, clear CTAs, and engaging product content boosted conversions.
Enhanced UX: revamped UI/UX for intuitive navigation and a smooth enrolment process.
Continuous optimisation: implemented analytics to track user behaviour and optimise performance for ongoing success.
Impact
The strategic transformation of Le Cordon Bleu's website into an e-commerce platform showed remarkable results:
Online sales increased by +55%, contributing to a +40% YoY growth in student enrolments. This demonstrated the project's effectiveness in driving online revenue and student acquisition.
User engagement metrics saw positive improvements reflected by a more engaging and user-friendly website experience.
The project's success positively impacted Le Cordon Bleu's overall online presence. The e-commerce platform not only boosted revenue generation but also promoted deeper user engagement, contributing to a stronger online brand identity.
Key results
+40%
YoY online sales
+11%
Pageviews
+5%
Monthly active users
“So talented and organized; a women with a great sense of humor even during turbulent times, a true leader with an incredible sense of integrity.”
— Jocelyne Beaumier, Le Cordon Bleu’s Global IT Manager